2025 Let’s Ride Challenge: Ride for Heroes

March 28 – October 31, 2025

Harley-Davidson’s 2025 Let’s Ride Challenge is a nationwide celebration of riding with a purpose—and you can be part of it right here in College Station, Texas. The Ranch Harley-Davidson invites riders to honor our military, veterans, and first responders by turning every mile into a meaningful contribution.

This year, every mile you ride supports Harley-Davidson’s pledge to donate up to $1 million to veteran and first responder organizations. As you ride, you’ll earn rewards, climb mileage tiers, and compete for the chance to win one of five brand-new 2025 Harley-Davidson motorcycles.

How to Join the Challenge

1. Ride – Hit the open road and start stacking up the miles.
2. Check In – Stop by The Ranch Harley-Davidson to log your mileage.
3. Engage – Interact with our team and earn engagement points to boost your Rev Score.
4. Win – Increase your Rev Score for a shot at winning a new bike.

You must register and complete your first odometer reading in person at our dealership. Just bring your motorcycle, your phone, and be ready to ride.

Rewards and Prizes

• 1,000 miles: Challenge Coin
• 5,000 miles: H.O.G.® Member Exclusive Hat
• October Check-In: Final Challenge Patch
• More than 7,500 miles: Top-tier eligibility for prizes

At the end of the challenge, five winners will be chosen based on their mileage and Rev Score. Prizes include new Harley-Davidson models like the CVO™ Road Glide®, Street Glide®, Fat Boy®, Street Bob®, and Nightster®.

Harley Owners Group® (H.O.G.®) and Passenger members are eligible for even more—bonus points, exclusive gear, and an additional $5,000 cash prize if they win a bike.

Why Join at The Ranch Harley-Davidson?

Located in the heart of Aggieland, The Ranch Harley-Davidson is proud to be your local home for the Let’s Ride Challenge. Our team is ready to help you register, log miles, and keep you motivated with local rides, events, and updates throughout the challenge. Plus, we’re honoring the effort every step of the way with exclusive in-store engagement opportunities.

Get Started Today

Stop by The Ranch Harley-Davidson to join the 2025 Let’s Ride Challenge and start making your miles count—for you and for our heroes.

Visit here to learn more!

PROMO DISCLAIMER

*NO PURCHASE/PAYMENT NEC. THIS IS A CONTEST OF SKILL. Offered only to Harley-Davidson riders, above age of majority & legal US/DC res (excludes HI). Other elig restrs apply. Contest starts on 3/28/2025 at 8 AM EST & ends 10/31/2025 at 11:59 PM EST. You must have smartphone/mobile device capable of scanning QR Codes to register (one time only) & obtain periodic mileage validations at a participating Harley-Davidson® dealership to compete. DATA RATES MAY APPLY. MAY NOT BE AVAIL IN ALL AREAS OR ON ALL DEVICES. Contestants are scored based on combination of miles ridden & dealer engagement credits. Results will be tabulated & winners will be determined no later than 12/31/2025. Prizes:  Black & Orange Tier GP Motorcycle (1): 2025 H-D® CVO™ Road Glide®*. ARV: $50,999. Diamond Tier GP Motorcycle (1): 2025 H-D® Street Glide®*. ARV: $29,949. Platinum GP Motorcycle (1): 2025 H-D® Fat Boy®*. ARV: $23,249. Gold Tier GP Motorcycle (1): 2025 H-D® Street Bob®*. ARV: $17,849. Silver Tier GP Motorcycle (1): 2025 H-D® Nightster®*. ARV: $9,999. *GP Motorcycle winners who are eligible and active Harley Owners Group® or Passenger members prior to 10/31/2025 only will also receive $5,000 check, which will increase their prize ARV by $5,000. This is only awarded to elig Harley Owners Group® mbrs. Limit 1 GP Motorcycle/person. Each Motorcycle Prize winner must pay tag/title/dealer & fees prior to claiming Motorcycle Prize & are resp for all other taxes/costs not stated above. Other restrs apply. For full rules (incl partic dealerships, registration/mileage validation steps, contest scoring, eligibility, winner determination & prizes) & Winners' List (avail no later than 12/31/2025), visit h-dletsride.com. Sponsor/Operator: Mighty Loud, Inc. All rights reserved. Void where prohibited. Donations made to military, veteran and first responder organizations will not affect your participation in this challenge.